How To Get Featured on Instagram Reels (It’s Easier Than You Think!)

Instagram Reels was released just over a week ago, and it’s already hugely popular with users (especially since TikTok may soon be banned). Many creators are eager to get their Reels featured on the Explore page, and/or pushed into users’ in-feed Suggested Reels. We gotchu. Here’s how to get featured on Instagram Reels.

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Getting a feature on Instagram Reels is pretty similar to getting regular posts & IGTV videos on the Explore page. Instagram’s algorithm favors what it considers to be high quality, trending content. What constitutes that?

Content: First, Last, and Forevermore

As always, THE most important thing to remember is to make content YOU are passionate about. The joy you find in creating content motivates you to keep going. And, as we all know, nothing’s more obvious than a creator who JUST wants to get famous and doesn’t care about becoming a sellout.

Approach your content intentionally.

Consider: What kind of content makes you PUMPED to create?
Do you want your viewers to learn? Be entertained?
What emotions do you want your audience to feel?

Post Regularly

Regular uploads increase your Instagram engagement rate. A higher engagement rate, therefore, dramatically boosts your chance of being featured on Reels. Besides, you should post regularly to Instagram, anyways.

Choose Popular Song Choices & Hashtags

As on TikTok, songs frequently go viral on Reels. This is partly because if a tutorial (dance, makeup, etc) accompanies the song, viewers will want to watch it multiple times in a row to memorize all the info.

The same goes for hashtags: Adding popular (but not TOO popular) hashtags to Reels helps get them in front of more potential new fans.

Brand Consistency

Got your aEstHEtIc down? Having a clearly defined brand immediately identifies your content when fans scroll through their feeds. Think: Color, lighting, effects/editing, kind of content, the whole nine yards. Keep it consistent!

Good Video Resolution

Technically, video resolution isn’t a verified factor in the IG algorithm. Viewers are, though, much more likely to click on a video with high resolution than something blurry & pixelated… and the more they click & watch, the higher your engagement rate, which means a higher chance of being featured!

*Cover image features MagicLinks influencers Omar Bolden, Celene Bernaerts, and Chibuogu Ononye