Your Digital Storefront starts here

ObsessedWith.It lets you showcase your favorite finds in one place—shoppable posts, curated collections, and must-have recommendations—all in a seamless, shareable experience.

Explore

Explore Storefront

See how OBWI makes sharing your favorite products easier than ever.

One link, one shopping destination
Simplify shopping for your followers. One link gives them access to all your favorite products, curated collections, and shoppable posts.
Product collections
Curate and organize your top picks into customized collections. From seasonal must-haves to your favorite staples, group your products however you want.
@TressesOfAlexis
@TressesOfAlexis
@TressesOfAlexis
@TressesOfAlexis
Custom bio
Showcase who you are and what you love. Upload a profile pic, add a bio, and connect your social channels so brands and followers see the full picture.
Shoppable posts
Whether you're on YouTube, TikTok, or Instagram, turn your posts into a never-ending scroll of product discovery.
@TressesOfAlexis
One link, one shopping destination
Simplify shopping for your followers. One link gives them access to all your favorite products, curated collections, and shoppable posts.
@TressesOfAlexis
Product collections
Curate and organize your top picks into customized collections. From seasonal must-haves to your favorite staples, group your products however you want.
@TressesOfAlexis
Custom bio
Showcase who you are and what you love. Upload a profile pic, add a bio, and connect your social channels so brands and followers see the full picture.
@TressesOfAlexis
Shoppable posts
Whether you're on YouTube, TikTok, or Instagram, turn your posts into a never-ending scroll of product discovery.

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Questions? 
We've got you

Search our FAQs for quick answers, or connect with us for extra support.

How do I track the performance of my OBWI?

While we don’t have segmented data specifically for your OBWI Storefront, you can use Retailer performance and Link insights to understand how well the products you’re sharing resonate with your audience.

  1. View Clicks and Sales: Click on each Collection to see the clicks and sales for each featured product. This will help you identify which items are most popular among your followers.
  2. Analyze Metrics: Regularly review these metrics to determine which products drive the most engagement and sales.
  3. Enhance Visibility: To make it easier for your followers to find top-performing products, consider pinning your best-performing Product Collections at the top of your storefront.

By actively tracking performance, you can optimize your offerings and improve your storefront's effectiveness.

How do I create and edit a shoppable post?

Shoppable Posts are photo or video content that include product links. Shoppable posts are displayed under Product Collections in your storefront as an infinite scroll experience. This is designed to keep your content in front of audiences longer. Shoppable Posts can also be shared as a stand alone link. You can add Shoppable Posts by uploading content directly from your camera roll or by adding a live link from YouTube, TikTok. Instagram, or Pinterest.

Where should I share my ObsessedWith.It Link?

Share your OBWI storefront link wherever your audience engages with you. Key places to include it are:

  • YouTube bio and video descriptions
  • Instagram bio and IGS links
  • TikTok bio
  • Pinterest boards
  • Email newsletters
  • Blogs

The goal is to make your storefront easily accessible across all channels to drive consistent traffic and maximize engagement.

How do I set up my ObsessedWith.It Storefront?

Set up your ObsessedWith.It storefront in just a few steps. Log into your MagicLinks Creator Dashboard and navigate to “ObsessedWith.It” to customize your profile with a picture, display name, and social links. Create 3-4 Product Collections featuring your favorite brands, everyday essentials, and top-performing products to keep it authentic to you. Upload 3-4 recent Shoppable Posts from TikTok, Instagram, or YouTube, adding corresponding products to build an engaging, scrollable feed. Once your storefront is ready, start sharing your OBWI link across your social platforms to turn followers into shoppers!

What is ObsessedWith.It?

ObsessedWith.It (OBWI) is the ultimate tool for creators, designed to give your audience what they want: instant access to your favorite products.

OBWI allows creators to consolidate all their content and shoppable links into a single, customizable storefront that can be linked across their social profiles, bios, YouTube descriptions— anywhere links are shared!

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