Creator Spotlight

Makeup Reviews to Monetization: Fayy Lenne’s Success Story

We are proud to shine a spotlight on the incredible contributions of creators within the MagicLinks community. From fashion and beauty to tech and gaming, their success and unwavering commitment to their craft echoes the richness and diversity of talent, not just on our platform, but in the creator space as a whole.


At the heart of every thriving online community is a creator who brings passion, authenticity, and inspiration to their audience. This month, we’re thrilled to spotlight Fayy Lenee, a beauty and lifestyle creator based in Atlanta who has built an engaged community around everything from makeup tutorials to fitness routines. With an eye for detail and a genuine love for helping others feel confident, Fayy’s content bridges the gap between beauty tips and everyday life, making her a go-to resource for her audience.

Fayy’s Journey into Beauty and Lifestyle Content Creation

Fayy Lenne, based in Atlanta, has built a community centered around beauty and lifestyle. Her content ranges from Sephora and Ulta hauls to detailed makeup reviews and fun chit-chat get ready with me videos. But it’s more than just makeup—Fayy takes her followers behind the scenes of her daily life, whether it’s sharing skincare tips, fitness routines, or exploring new spots around Atlanta. Fayy’s creator journey started back in 2013, driven by a gap she saw in beauty content. Unable to find reviews for her complexion, she took it upon herself to fill that void, and her relatable, educational content has been helping others ever since. Her dedication to helping women feel confident has made her a standout creator in the beauty space.

Why Her Audience Is Her Biggest Motivation

For Fayy, her audience is everything. Almost 98% of her community is female, and she cherishes the bond they share. “It’s like a girl chat every time I post,” Fayy says, emphasizing how much she loves connecting and engaging with her followers. As a full-time corporate professional and content creator, Fayy knows how important it is to create videos that offer value. Helping her followers decide what products are worth purchasing and reading their feedback is what keeps her going. Her ultimate goal? To make sure her audience feels confident in the choices they make, knowing they’ve got a trusted friend guiding them.

Defining Success As a Creator

For Fayy, success is more than just growing her platform—it’s about connecting and providing value to her audience. Her community, affectionately referred to as “her girls,” plays a crucial role in defining her wins. Whether it’s answering their comments or engaging in conversations about their skincare routines, Fayy loves how much value she can bring to her followers. “Creators are nothing without their community,” she shares, reinforcing the importance of staying authentic and always delivering positive vibes through her content.

Why MagicLinks Is a Game Changer

MagicLinks has been an integral part of Fayy’s content creation journey. When she started, she thought sponsorships were the only way to make money as a creator. But in 2016, MagicLinks opened the door to a new revenue stream. Now, Fayy can easily share her favorite products, create shopping guides, and give her audience a seamless shopping experience all in one place through her ObsessedWith.It storefront. “The commission rates are competitive, and the team is always available and helpful,” Fayy says, praising the workshops and guidance MagicLinks provides. With a platform that simplifies monetization and builds authentic connections, Fayy loves MagicLinks, stating, “Top 2, and they’re not number 2!”

Advice for Aspiring Creators

Authenticity is at the heart of Fayy’s message to new creators. In a world where trends can often dictate content, Fayy encourages others to stay true to themselves and make their content uniquely theirs. She emphasizes that it’s easy to get lost in trying to follow what’s popular, but the key to success is figuring out what works for you and your audience. For Fayy, focusing on her niche—providing tailored product reviews for oily skin—helped her stand out and resonate with her community.


Follow Fayy on YouTube here
Follow Fayy on Instagram here
Check out Fayy’s ObsessedWith.It Storefront  here

At MagicLinks, we want to ensure creators have everything they need to be successful. Our platform connects world-class brands with talented creators like yourself, opening doors to exciting partnerships, brand collaborations, and enhanced monetization opportunities.

If you haven’t already joined the MagicLinks creator network, apply here!

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