Last week, the Walmart influencer team shared exclusive insights on how creators can strategically tap into Walmart’s Black Friday Deals to drive engagement and achieve maximum earnings this holiday season. We’ve broken down their top strategies into simple, actionable steps to help you succeed this Black Friday.
Key Dates
- Announcement Nov. 21: Start creating anticipation for the big event.
- Preview Nov. 25: Share savings highlights and must-have products. Walmart Plus members get early access at 5 PM.
- Live Nov. 28 – Dec. 1: Drive your audience to shop these deals, with in-store Black Friday starting at 6 AM and Cyber Monday wrapping it all up online.
Pro Tip: Use countdowns or teaser posts leading up to these dates to build excitement and help your audience prepare their carts.
Walmart’s Top Three
- Maximize Day-One Content: Shoppers spend the most on the first day deals go live. Have your content prepped and ready to drop!
- Think Bundles: Help shoppers create complete gift packages. For instance, pair a toy with batteries or a coffee maker with a set of mugs.
- Cater to Last-Minute Shoppers: Highlight Walmart’s online pickup and delivery options for those cutting it close.
Trending Content Ideas for the Season
Gift Guides: Share curated collections like “Gifts Under $50” or “Tech Must-Haves.”
Green Screen Collages: Showcase multiple deals in a single, visually engaging post or video.
Product Interactions: Show off items like cozy sweaters or tech gadgets in action to build authenticity.
Hero Products
With competitive commissions on these items, now’s the time to plan content around them.
- Bread Maker
- Electric Blanket
- Rug Collection
- Keurig Coffee Maker
- Arched Mirror
- Cordless Vacuum
- Artificial Olive Plant
