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Tag: wwd

10 BIPOC-owned influencer agencies and their partners who are advancing opportunities for BIPOC creators

Influencer Resources

WWD: These People of Color-owned Influencer Agencies Are Advancing Opportunities for People of Color

“The multibillion-dollar influencer industry must diversify to ensure equity among influencers of all ...

Yahoo: Report: Beauty Brands Returned to Posting Darker Skin Tones Over Holidays

MagicLinks Updates

Yahoo News: Beauty Brands Returned to Posting Darker Skin Tones Over Holidays

“Data from Eyecue and MagicLinks suggests that racially inclusive influencer campaigns perform better, ...

In the most recent issue of WWD's prestigious Beauty Inc newsletter, MagicLinks was featured in a report on influencer diversity from Eyecue Insights.

Brand Resources

WWD Beauty Inc: Beauty Brands Returned to Posting Darker Skin Tones Over Holidays

Working with research firm Eyecue Insights, MagicLinks provided data and narrative to the ...

MagicLinks Updates

WWD: Brands’ Diversified Holiday Campaigns Led to Greater Engagement and Conversion

Report: Beauty Brands Returned to Posting Darker Skin Tones Over Holidays: Brands’ diversified ...

influencers are driving sales and engagement during the pandemic with MagicLinks Text2Shop influencer feature

MagicLinks Updates

WWD: Influencers Are Driving Sales Through Texting Using MagicLinks Text2Shop

“Texting is helping influencers drive sales during the pandemic. MagicLinks has been seeing ...

MagicLinks Updates

WWD: MagicLinks Rolls Out Text2Shop Influencer Feature

MagicLinks works primarily with video-based influencers who share content on platforms such as ...

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