New Tool Allows Consumers to Exclusively Shop Influencers’ Content via Text Messaging
Venice, CA – MagicLinks, the global leader in social commerce for social media influencers and the world’s leading brands, announced today the launch of Text2Shop™, an exclusive retail tool that gives consumers direct access to shop influencers’ social content through a single text message. This new technology provides MagicLinks’ marketplace of 20,000+ influencers and 5,000+ brands with an innovative and contemporary way to connect with their fans and monetize their social content.
The success rate of Text2Shop™ has been significant since it began testing in early April 2020. MagicLinks has found that the new tool drives high engagement, delivering impressive CTRs. These numbers prove that, for consumers, the platform is easily understood and navigated. For popular fashion influencer Julia Havens, the tool is proving to be highly successful with her social following of 400K+ fans. “Text2Shop™ is extremely user friendly and its technology has made it super easy for my followers to shop my content on the go. I love that they don’t have to download any extra apps to use it,” said Havens, who has seen an impressive CTR of 78%. “It’s provided me with a simple and efficient way to share my shoppable content in my videos, photos and captions. Influencers can literally monetize anywhere now!” For other influencers in MagicLinks’ network, the ease of accessing all the direct links to the products in one place has resulted in some posts having a CTR higher than 100% (multiple clicks per individual view).
Part of Text2Shop™’s success is due to its seamless user experience. Working in tandem with ObsessedWith.It, the monetization tool featured in the MagicLinks app that allows influencers to make their social posts and videos shoppable for fans, Text2Shop™ layers on text marketing and only takes a few steps to configure. “Getting ahead of trends in the influencer space is imperative. We’re creating technology that allows influencers to intimately connect with their fans while monetizing on social platforms that don’t directly enable linking or shopping,” said Brian Nickerson, CEO and Co-founder of MagicLinks. “Consumers are likely to engage eight times more with a text than an email. For our brand partners, Text2Shop™ opens new doors that organically gets them one step closer to their consumers. By being in buyers’ phone books we’re able to quickly market and efficiently measure sales in a challenging retail space.”
About MagicLinks
MagicLinks powers social commerce through an exclusive marketplace for video influencers and the world’s leading brands. Their technology enables creators to share the products they love with their fans and serves leading brands seeking scalable, data-backed influencer campaign solutions, with dependable ROI and 100% sales data reporting. They are digital video natives, driven by data, passionate about the influencer community, and committed to excellence. In 2020, MagicLinks was named to the annual Inc 5000 list of the fastest-growing private companies in America.
MagicLinks PR Media Contact
Mike Fatone
mike.fatone@magiclinks.com
