Name: Glory Borgeson
YouTube Channel: https://www.youtube.com/user/HowToDoStuffWatchHre
Twitter: @GloryB_TV
Instagram: @lifestyle.howtodostuff
How long have you been using MagicLinks? About 2 years (I think!)
What does authentic communication with your subscribers mean to you? Authentic communication with my subscribers means I’m always myself – not trying to be like anyone else.
Have you ever struggled to stay authentic on a particular topic, or with a particular promotional or vlogging partner? No.
How and why did you decide to start your channel? I’m an “accidental YouTuber”! On another channel where I put personal videos, I uploaded a video after I figured out how to use an auger on a toilet, calling it “How to Snake a Toilet”. It quickly gained a lot of views, mostly from women who, like me, found videos done by men to assume we knew what they were talking about. I knew I was on to something! I started my channel by uploading other videos I already had about how to make homemade bows for gifts, make gift baskets, etc. Then I added cooking videos. Then I realized there weren’t many women in my age group doing skincare/makeup videos, so I added that. I’m also an author on business topics and on diet/health topics. Now my channel has several Playlist categories! I also started a Playlist of videos called “Make Money on YouTube” to help other new channel creators get started.
What is the most difficult challenge you’ve faced as you’ve grown your audience? Probably the momentum from being an older YouTuber has been the most challenging. There are many more viewers in their teens, 20s, and 30s who prefer to watch videos made by people their own age. I do have a large number of viewers in that age range, though! Also, of all of my viewers, 43% are men. (But of subscribers, 10% are men!)
What inspires you? I get the most inspiration from a combination of being in a sunny room, shopping (even if I’m not buying), doing research, and talking with people (doing a lot of listening!).
What are your favorite topics to vlog about? I have several favorites – not just one! Diet/fitness/healthy eating; anti-aging skincare and makeup; my little dog, Gracie; when I figure out how to fix something in my home and create a video, I know that’s going to help a lot of people!
What causes do you care most about, and how are you involved in them? Two causes I’m involved in – helping people who’ve lost a job to get a new (better!) job; and working with an organization that helps women worldwide to get out of slavery and economically provide for themselves.
Do you have any pets? We love pets at MagicLinks! Yes! My little rescue dog, Gracie! She is an 8 pound Maltese.
What is your favorite MagicLinks feature? Being able to quickly get shortlinks to products.
What is one of the best comments you’ve ever received on one of your videos? On the toilet auger video, a woman wrote that she’s a nanny for a family and she was the only person at home. The toilet clogged and she didn’t know what to do. She searched online, found my video, and then looked around the house for an auger – and she found one in the basement! Then she used my video to learn how to snake the toilet with the auger. Problem solved!
What is your favorite place to shop? Ulta, Sephora, Nordstrom…. for starters!
Is there anything you’d like to share with others in the community about your experience with MagicLinks? MagicLinks has business relationships with so many (many!!!) wonderful retailers that makes it easy to find products you want to share with your viewers. Plus, the website is easy to navigate, the QuickLinks and Wizard are easy to use, and the MagicLinks staff is fantastic to work with, especially if you need help with something.
P.S. Interested in being a Featured User on the MagicLinks blog? Contact janet@magiclinks.org!
