We love to tell you to find your unique niche in your content vertical and concentrate your efforts there – Budget beauty! High-end plus-size fashion! The best new PC gaming gear! – and while that’s always a solid strategy, have you considered branching out?
During the holiday shopping season, your fans
aren’t just shopping for themselves, but for
EVERYONE they know, plus holiday decor
& food.They trust your expertise on your main
content vertical, so they’re likely to trust your
recommendations for other kinds of products.
aren’t just shopping for themselves, but for
EVERYONE they know, plus holiday decor
& food.They trust your expertise on your main
content vertical, so they’re likely to trust your
recommendations for other kinds of products.
So, go wild! Put together roundups of tech gifts, toys, home decor, holiday decorations, holiday craft tutorials, holiday party ideas, host/hostess gifts, recipes (with links to cookware + ingredients), and more.
Link up to new stores, too. Studies show that nearly 50% of shoppers bought from a store they’d never shopped before during the 2017 holiday season. Take advantage of that by browsing our selection of 2,500+ retailer partners to find a new fave brand!
And don’t forget: Mobile shopping is expected to outpace computer shopping in EVERY product category for the holiday 2018 shopping season, so make sure you’re posting tons of mobile-friendly content!
*cover image adapted from esaweb.org
