What Are Engagement Rates, and Why Do Brands Care About Them?

So, why do brands even CARE about engagement rates? Aren’t views more important?

Global revenues for influencer marketing are in the billions of dollars each year – but there are millions of influencers, making the competition between influencers fierce. Knowing your engagement rate, and what goes into it, is a key factor in presenting your channels to brands.

What’s a “Good” Engagement Rate?

That all depends on what tier of influencer you are.

• Nano Influencer: 1k-10k subscribers
• Micro Influencer: 10k-100k subscribers
• Medium Influencer: 100k-1 million subscribers
• Mega Influencer: 1+ million subscribers

Remember: Engagement rates typically go down, according to how many subscribers you have.

Nano and micro influencers typically have the highest overall engagement rates, but the number of fans making purchases based on nano & micro influencer recommendations will be much smaller overall compared to how many buy after a mega influencer recommends items. Scale matters, when your bottom line is profit.

*cover image adapted from MagicLinks creator Gemary