A huge challenge that the MagicLinks team works on every day is helping creators receive full value for every single fan they send to brands. Most creators have been burned by brands’ affiliate terms, sending 10,000 fans to a brand and receiving like $17. The brand then says, “your fans didn’t convert.”
In most cases, this is due to poor design of affiliate terms that assign credit to other very low value sites, like cash back, coupon, or toolbar businesses. The problem is not only about commission rate, which is important…it is often more about attribution. A 40% commission rate means nothing if the brand attributes 100% of your success to another low-value player in the channel!
We work hard every day to fix these issues, and I am extremely excited to share our MagicLinks Retailer Ratings Tool. We use 12 determining factors, including not just commission rate, but also cookie duration, mobile tracking, affiliate overwriting solutions, and more.
By compiling this data, we score each retailer on a scale from 0 to 5, providing a full picture of the investment a brand makes in e-commerce for creators. This score will give you world class transparency into how invested a brand is in your success as a creator, and how much money you are likely to earn when you send your value fans to a brand.
We firmly believe that more transparency will not only help creators, but also help brands better understand what they need to do to help make you more successful, which means a lot more money to earn.
- No more getting burned!
We hope you are enchanted by the upgrade and, as always, if you have any questions, don’t hesitate to reach out.
TO SEE COMMISSION RATES & CREATE LINKS
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