From financial tips and thoughtful gifts to DIY hacks and wardrobe musts, creators went beyond showcasing products this year—they invited viewers into their worlds, blending inspiration and practicality.
As we look back on the top video content of 2024, see how these creators inspired, educated, and entertained, demonstrating that impactful storytelling can spark both loyalty and action.
The No-Frills Finance Guy
Gabe Bult’s Guide to Never Going Broke
In partnership with Figure Lending, Gabe takes the topic of HELOCs from boring to bankable. By making a complicated financial topic accessible and engaging, he encouraged smarter financial decisions while building brand trust with viewers.
The Gaming Build Stylist
Andrew Bond’s Lenovo Unboxing & Desk Setup
Andrew nailed Lenovo’s brief by turning a simple unboxing into an inspiring, creative desk setup showcase. His attention to aesthetics and functionality made this video both engaging and practical for viewers, driving excitement for Lenovo’s gaming gear.
The Family Fitness Guru
How FitBit Keeps Brooke Raybould’s Family Connected
In partnership with Figure Lending, Gabe takes the topic of HELOCs from boring to bankable. By making a complicated financial topic accessible and engaging, he encouraged smarter financial decisions while building brand trust with viewers.
The Diva of Dark Academia Decor
Kiana Bonello’s Goth-Glam Room Makeover with Etsy
Kiana Bonello brought her signature enthusiasm to this magical Dark Academia-themed room redo, showcasing vintage and whimsical Etsy products in an authentic way. With her infectious energy and unique aesthetic, she turned this video into a must-watch for decor lovers.
The Friendliest Welcome to the Wayborhood
Kyla Herbes Tours Wayfair’s First Retail Location
Kyla Herbes of the House of Hipsters blog generated buzz for Wayfair’s first-ever brick-and-mortar location with her coverage of the store’s grand opening. With a keen eye for detail and her family tagging along, the personal touch Kyla brought to her video made for an inviting experience for viewers.
The Literary Lookmaker
Sara Carolli Pairs Hollister Outfits with Her Reading List
Booktuber Sara Carolli captivated her audience with this creative spin on a fashion haul. Her perfect blend of style and storytelling made her a campaign standout for Hollister, driving an impressive click-through-rate during the campaign.
The Expert in Everyday Glam
Painted by Spencer’s Model Makeover with Laura Mercier
Everyone loves a makeover reveal! Makeup artist Spencer Hedges delivered with Laura Mercier products applied step-by-step on a model, leaving viewers eagerly awaiting the final look. His artistry and conversational style made the tutorial a magnetic must-watch, sparking a seriously glam engagement rate.
The Effortlessly Chic Queen
Keta Wilson’s 10 Spring Wardrobe Musts from Macy’s
In this spring fashion haul, Keta perfectly captured both the essence of Macy’s quality and her commitment to elevated style for every budget. Keta’s picks and styling tips struck a chord with followers, driving stellar engagement and click-through-rates for the brand.
The Most Fun Fashion Montage
Ashley Parke’s Summer Style with Rent the Runway
Ashley Parke always nails it, and here she seamlessly blends her signature style with must-rent looks that turned heads. With strong view-through and engagement rates, her she captivated fans by showcasing looks anyone can feel runway-worthy in – and how easy it was to score them through RTR.
The Next-Level Luxe Gifter
Lexi Hensler Sparks Valentine’s Joy for Mom with Dior
Mom deserves the best, and Lexi delivered with a gorgeous Dior gift box for her (and herself) for Valentine’s Day. By drawing viewers into the opulent world of Dior, Lexi made the lux beauty brand more accessible to fans and achieved a stellar engagement rate.
The Trendy Triple-Threat
Caroline Davis Adds Major Campaign Value with Walmart Wardrobe Makeover
Caroline aka Mississippi Kween ditched her traditional t-shirt-and-leggings for fresh fashion finds from Walmart. She was a driving force for the campaign’s reach, lighting up Instagram, TikTok and Facebook (via a bonus piece of content), showcasing the power of creators to work their magic across platforms.
The No-Excuses Crafter
Brooke Hyland Highlights Walmart’s Speedy Same-Day Delivery
In a highly relatable piece of storytelling, Brooke relies on Walmart’s same-day delivery to get her the DIY supplies she needed, stat! And by asking her followers to weigh in the direction of her project, the video generated a massive amount of views and engagement.
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