In 2024, creators took center stage, teaming up with brands to deliver unforgettable moments that captivated audiences and sparked engagement. From high-energy live experiences to hyper-local content and tutorials that turned followers into loyal fans, this year’s standout campaigns proved that creators are the heartbeat of impactful storytelling.
Below we celebrate our favorite campaigns of 2024 and the creator takeaways that can inspire your next big move.
1Password PGA: Most Likely to…Drive Engagement Down the Fairway
When 1Password partnered with the PGA Golf Tour, they gave golf creators the ultimate experience—an all-access trip to a major tournament. Creators brought their energy, creativity, and love of the sport to life, delivering content that felt both authentic and dynamic. The result? Viewers couldn’t get enough, with a standout 12% view-through rate.
Takeaway for Creators:
Real-world experiences fuel compelling content. Whether it’s a live event, access through your lens, or a behind-the-scenes moment, lean into opportunities that let you share immersive stories your audience will love.
Adobe: Most Likely to…Turn Creativity Up to an 11
Adobe’s 2024 campaign tapped into the creator community’s love (and need) for digital tools. From step-by-step tutorials to eye-catching demos, creators highlighted Adobe’s capabilities in ways that were both inspiring and practical. The proof? A 2.5% conversion rate.
Takeaway for Creators:
Educational content works. If your audience wants to learn, take advantage of tools and products that help you showcase your expertise. Tutorials, walkthroughs, and demos not only drive engagement—they position you as a trusted resource.
Birch Lane: Most Likely to…Turn Local Buzz into Big Results
Creators turned cozy home vibes into big wins for Birch Lane with geo-targeted campaigns that drove traffic to its new store locations. From Sarasota to Tampa, creators delivered content that felt personal to their local audiences, resulting in a 1.48% click-through rate (56% higher than the Instagram benchmark!).
Takeaway for Creators:
Local love matters! Lean into your community, bring your unique voice to the table. Storytelling that resonates with local audiences—it’s a surefire way to capture brand attention for future opportunities.
Lululemon Like New: Most Likely to…Propel (Sustainable) Movement
Lululemon wanted to call attention to its Like New resale program, so MagicLinks creators worked to bring the sustainable style message to life. With a buzz-worthy live activation, creators proved that secondhand can be just as chic as new.
Takeaway for Creators:
In-person activations and live events create opportunities to connect with audiences in new ways. Even if you’re not part of the main cast, showing up for fellow creators—on location or through real-time engagement—can amplify your presence and build stronger relationships with the brands themselves. IRL content adds a layer of authenticity and immediacy that audiences love.
Walmart Father’s Day Campaign: Most Likely to Make Dad’s Day, Just in Time
Creators proved that thoughtful gifts don’t have to take weeks of planning in Walmart’s Father’s Day campaign. By highlighting Walmart’s Same-Day Delivery, they created timely, relatable content that delivered major returns.
Takeaway for Creators:
Timeliness is everything. Whether it’s a holiday, trending moment, or viral conversation, aligning your content with what matters now can drive serious results. Bonus tip: Highlight convenience and value to resonate with your audience’s real-life needs.
Creator Takeaways
2024’s standout campaigns showcase the power of creators to make an impact. Whether you’re focusing on local audiences, leaning into trends, or sharing your real, raw, and authentic moments, the opportunities to capture brand attention are endless.
Ready to participate in the next standout campaign? Join MagicLinks to unlock tools, insights, and link opportunities to, grow your audience, and partner with top brands. Keep exploring, experimenting, and telling stories that resonate—your next viral moment is just one link away!
