✨ The star emoji indicates a top MagicLinks tip
What is the Nordstrom Anniversary Sale
Unlike other sales that have discounts on last season’s styles, the Nordstrom Anniversary Sale includes brand-new, in-season items. And it only happens once a year.
Okay, but I don’t typically shop or link to Nordstrom…
✨ MagicLinks Creators earn 2x more commission during the Anniversary Sale period than on Black Friday! If you don’t typically link to Nordstrom, the Anniversary Sale is the best time to introduce your followers to their brands and products!
So let’s dig into strategy: here’s your playbook for creating and sharing content to earn big during the Nordstrom Anniversary Sale this year.
Key Dates
July 3 Product Preview
✨ Scope out the brands and products that will be discounted before the Anniversary Sale starts. Then, create your product wishlist using ObsessedWith.It. Here’s ours!
July 11-July 16 Icon Early Access
Nordstrom Card holders with Icon status will have access to shop the sale during these dates.
July 12- July 16 Ambassadors Early Access
Nordstrom Card holders with Ambassador status will have access to shop the sale during these dates.
July 13-July 16 Influencer Early Access
Nordstrom Card holders with Influencer status will have access to shop the sale during these dates.
July 17th Public Access
Starting July 17th everyone will have access to the sale.
Sale Ends
August 6
Brands, Categories, and Commission Rates
Nordstrom Commission Rates
15% All Designer
15% All Beauty
10% Everything Else
Fashion Brands
AG Jeans, Allsaints, Billabong, BlankNYC, BP, BDG, Caslon, Cinq a Sept, Faherty, Frame, Free People, French Connection, Good American, Halogen, Joe’s Jeans, Levi’s, Madewell, Maggy London, Max Mara, Mother, Open Edit, Paige, Rag & Bone, Rails, Reiss, Sam Edelman, Seven, Steve Madden, St. John, Theory, Thread & Supply, Topshop, Treasure & Bond, Veronica Beard, Vince, Vince Camuto, Wit & Wisdom, and more!
Beauty
Bobbi Brown, Charlotte Tilbury, Dior, Dyson, La Mer, Lancome, Mac, NuFace, Olaplex, Oribe, Osea, R+Co, Saturday Skin, Sunday Riley, Supergoop, True Botanicals, and more!
Home
Capri Blue, Crosley, Dyson, Fellow, Hydroflask, Le Creuset, Our Place, Parachute, Pendleton, UGG Australia, Upwest, and more!
Shoes
Adidas, Asics, Birkenstock, Cole Haan, Converse, New Balance, Nike, Sorel, Stuart Weitzman, Teva, and more!
Activewear
Alo Yoga, Beyond Yoga, Bombas, Cotopaxi, FP Movement, Nike, On, Spanx, Sweaty Betty, Zella, and more!
Content Strategy
Pre-Sale
- Create an ObessedWith.It of products from the preview to share with your audience.
✨ Create content about how the sale works. Educate your followers on access dates, brands and products that will be on sale, and direct them to your ObessedWith.It so they know exactly where to shop your picks when the sale starts.
- Add Nordstrom MagicLinks to your current content now—you’ll drop cookies foras your audience shop you’ll earn leading up to the sale.
✨ Turn on auto sync with YouTube in your MagicLinks Account. All MagicLinks added to your YouTube videos will be automatically added to your ObsessedWith.It.
- Be sure to download the MagicLinks iOS App and desktop extension for quick and easy link creation.
Once the Sale is Live
- Share a new video announcing the sale is open to the public! Update your ObsessedWith.It with in-stock items, cover your fave picks again, and remind followers to click your ObsessedWith.It to shop.
- Add your Nordstrom Sale ObsessedWith.It link to TikTok, Instagram, and YouTube for the duration of the sale.
- Keep sharing new links with your audience. Product sells out fast, so remind them daily what’s still in stock.
✨ In addition to linking to specific products, create category round ups that link to category pages. This will guard against quick stock changes.
Social Toolkit
✨ Become a power user of Instagram stories during the sale—link to top trending products across the MagicLinks community during the sale, even if you don’t plan to purchase for yourself.
When tagging Nordstrom Anniversary Sale related content on social platforms, use #Nordstrom and #NSale. Nordstrom handles include:
- Instagram:
@Nordstrom
@NordstromMen
@NordstromBeauty - TikTok: @Nordstrom
- Facebook: Facebook.com/Nordstrom
- Twitter: @Nordstrom
- Pinterest: pinterest.com/Nordstrom
Save these Nordstrom Anniversary Sale branded story templates to promote your content!
Sample Content
Guidelines
DO
- Always follow FTC regulations
- Create original content across social channels
- If shopping in store, be respectful to associates and fellow shoppers.
- Use hashtags #Nordstrom #Nsale and #MagicLinks in content
DONTs:
- Don’t associate any giveaways or contests with Nordstrom content.
- You are encouraged to optimize your own site to garner traffic around the Nordstrom Anniversary Sale, however, you may not purchase any keywords on
search sites related to Nordstrom or any variation thereof, i.e. “Nordstrom Sale,” “Nordstrom Anniversary Sale,” etc.
