Holiday Strategy: TikTok Could Be Your Key to Major Sales. Here’s Why.

TikTok has only been big stateside since 2018, but what a two years it’s been! From garnering over two billion users to making teenage millionaires overnight, setting global trends, helping us laugh through the Covid pandemic, and (possibly) impacting Trump’s reelection campaign, there’s seemingly nothing TikTok can’t do – except maybe videos over 60 seconds. And, wait, hold up, even THAT isn’t true, because TikTok does livestreaming!

Read on for 3 quick tips to help you earn tons of $$ on TikTok during the 2020 holiday season.

Short Attention Spans FTW

During the holidays, consumers are inundated with ads everywhere they look – even more so than usual. They’ll turn to TikTok for an escape, and you’ll deliver. Short videos that feature holiday how-tos, holiday glow-ups, super quick gift guides for the last-minute shoppers among us (raises hand sheepishly), and amazing short-term deals will perform well. Bonus points if you can work in currently trending songs or challenges.

These TikToks from MagicLinks creators Christine Le and Nazjaa show how popular mini-hauls, tutorials, and lookbooks are – and they’re going to be extra popular this holiday season!

TikTok videos are a great place to incorporate MagicLinks’ exclusive Text2Shop™, where your fans can send a quick text to shop your fave stuff. Interested in Text2Shop™, but don’t have a MagicLinks account yet? Click here to apply!

Livestream: A Captive (Or Captivated) Audience

Ever opened up TikTok to kill a couple of minutes, then glanced up and realized three hours has gone by? Us, too. Since TikTok’s software automatically sends you to the next video in your For You page (#FYP), you can get sucked in without realizing it. Now that livestreaming is an option, you have the chance to secure your audience’s attention for WAY longer than TikTok’s usual 60-second limit.

Use livestreaming to go through all of the items you’re recommending in a gift guide, with specific tips like:

• Does a clothing brand’s sizing run big or small?
• Is this makeup brand cruelty free?
• Can a gift set be separated into parts to give to multiple people?
• Do the retailers have good shipping speed, offer contactless curbside pickup, and other pandemic-friendly precautions set in place for safe shopping? Don’t forget the top deciding factors for consumers: price, product availability, free shipping, product choices, hassle free in-store experience

Answer fan questions from the comments, interact with subscribers, and have fun! Don’t forget to disclose that you’re using affiliate links, though – the FTC audits social media regularly.

No Live Links – BUT Live Link In Bio!

Tried our hack for getting a clickable link in your TikTok bio? It takes all of 20 seconds, and means you can link your ObsessedWith.It main page, with links to all your custom category pages for seasonal gift guides.